the symbolism in this is trippy. Feel Good Incorporated represents the evil of consumerism. It’s an evil corporation in which you can’t get out of (like Hotel California) that earns money from pleasure. In Murdoc’s case, its sexual pleasure. And for 2D, it’s the pleasure of preforming his music. It’s run by the evil De La Soul, who does the rapping in the video. But 2D isn’t as ignorant as Murdoc and finds he’s done with being her. 2D drifts away and to the window, and begins to sing about how he realizes what Feel Good Inc. is doing to the city, it’s got everyone under it’s control. Then out the window he sees Noodle, a former band member, almost like family to him. She’s playing her guitar on her personal floating island with a big windmill. The fourteen year old is the smartest one of the band, and she is too smart to have gone to Feel Good Inc. in the first place. Or maybe she’s just legally too young. 2D is watching her, wishing he could be with her. Now he sings the best part of the song, the pretty and soulful hook. Windmill, windmill for the land Love forever hand in hand Take it all in on your stride It is ticking, falling down Love forever, love is free Let’s turn forever, you and me Windmill, windmill for the land Is everybody in? This may be a reference to the 1945 novel Animal Farm in which a windmill provided power for a whole farm. Not only literal, mechanical power but also totalitarian and coercive power for the farm’s oppressive ruler. If we are to follow the city analogy, it’s not out of the question to assume that the windmill is symbolic of the modern world’s–-or this city’s–existence under a despotic, authoritarian framework that hides itself from being known by its inhabitants inside a ‘fun’ club. The ticking, falling down is meaning that time is ticking on Noodle’s blissful escape. As in Feel Good Incorporation helicopters start to follow her floating island at the end of the video. The ‘Is everybody in?’ means is everybody ready to try 2D’s revolution that will take down feel good? Is everybody in on the plan? For a windmill to work, 4 parts must be working in tandem. There are 4 members in the Gorillaz, so if you take away one part of the windmill, it won’t turn right. Notice that Noodle is separate from the rest of the Gorillaz in the music video, unable to get to them, and Murdoc is distracted by sexy women. 2D walks away from the window, and sees Murdoc up on a stage, playing his guitar with women grovelling around him. He can’t start his revolution without Murdoc’s help, and he realizes nothing can be done yet. So he goes and sadly sits back in the same place he was in the beginning.